Influence of life events on retirees' consumptive behavior of leisure and hospitality products
Abstract
Previous research of senior consumers in hospitality and tourism has centered on motivation, benefits sought, behavioral patterns and comparative studies. Differentiating the proposed research from the existing literature, present study focuses on life events as a factor impacting senior leisure and hospitality behavior changes. The aim of the study attempts to examine if a life event occurs in later life how it will impact consumption preferences and consumptive behavior changes of hospitality and leisure products. Three hundred Taiwanese retirees will be surveyed. The instrument consists of five sections: (1) variables related to life events; (2) variables related to leisure motivation change; (3) variables related to entertainment, dining out, and travel product consumption behavior; (4) variables related to well-being and self-rated health and (5) variables related to participants' demographic and socioeconomic background. The findings will provide exploratory insights about the relationships between life events and hospitality product consumptive behavior, as well as managerial implications. As consumers are likely to change their hospitality product consumptive behavior due to some life changes, the managers of hotel, restaurant and travel segments should recognize the opportunities created by life events. Detailed findings are discussed in Chapter 5. There are at least two limitations: (1) Small sample size was gathered for each life events (2) Data was only collected from retirees who went to classes in continuous college and senior centers of Taipei, Taiwan.
Degree
M.S.
Advisors
Lehto, Purdue University.
Subject Area
Behavioral psychology|Aging
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