Understanding Undergraduate Chinese International Student Perceptions and Usage of Facebook
Abstract
The study tried to understand undergraduate Chinese international student perceptions and usage of Facebook. Ten undergraduate Chinese international students from a Midwestern university were recruited in this study. Half of them were senior and half of them were freshmen. Semi-structured interviews and survey were used in collecting data. Based on the analysis of data from all data source, several themes emerged and were categorized under purpose, adoption and usage. Moreover, data also provided explanation of the decline of Facebook usage among undergraduate Chinese international students as they stayed in the U.S. Findings of this study included the usability issues of Facebook such as information redundancy, separation between the Facebook App and Messenger App, privacy settings, visualization and so on. In hopes of improving product design and adoption in a different cultural environment, implications for product design were also mentioned.
Degree
M.S.
Advisors
Mohler, Purdue University.
Subject Area
Information Technology|Computer science
Off-Campus Purdue Users:
To access this dissertation, please log in to our
proxy server.