Social CSR: The Measurement and Effects of CSR Observational Learning on the CSR-Active Employee

Drew B Mallory, Purdue University

Abstract

Dominant CSR theoretical frameworks describe a relationship between corporate social responsibility (CSR) and a number of organizationally-relevant employee outcomes. Though often connecting the social aspects of CSR with employee effects, these frameworks generally do not detail how the social experience of CSR may promote individual outcomes consistent with CSR itself. The current dissertation overlays the needs-fulfilment model of CSR (Rupp, 2011) with observational learning, as described in social cognitive theory (Bandura, 1971), to explain employee participation in CSR. As no measures of observational learning suitable for assessment in the context of CSR exist, this study includes the development and validation of such a scale. Using this measure, a full observational learning model of CSR is tested in an employment setting. Central observational learning propositions, including dispositional antecedents, and two proposed moderating influences (identification with a behavioral actor, and reinforcement of CSR participation) are tested. Results indicate that overall employee observational learning may be key to predicting employee CSR participation, but that leader identification and reward expectancies play a less clear role. Theoretical implications for future research and the development of CSR initiatives are discussed.

Degree

Ph.D.

Advisors

Rupp, Purdue University.

Subject Area

Psychology|Management|Social psychology

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