Rhetorical Negotiation of Genre Across Television and Streaming Platforms
Abstract
Television as a genre has been forced to shift in recent years in order to adapt to new technologies and new kinds of social practices involved in watching television. Platforms have grown to accommodate and encourage these practices, negotiating a changing technology and entertainment landscape. Television content has begun to shift as well, with issues such as representation of marginalized groups coming to the fore in many television series and in the social conversations around these series. Because pop culture and its narratives work to structure culture and ideology, these shifts in television and their underlying processes are integral to understanding corresponding shifts in culture. This thesis investigates the processes of rhetorical negotiation, based on Cynthia King’s framework, in the television genre across broadcast platforms, streaming platforms, and YouTube. It examines not only the technical possibilities and constraints of the platforms, but also the ongoing negotiations between stakeholders in the genre. Finally, particular texts are read in light of the platforms and negotiations.
Degree
M.A.
Advisors
Blackmon, Purdue University.
Subject Area
Multimedia Communications|Rhetoric|Mass communications
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