Sharing Economy in Tourism: Understanding Travelers' Intentions to Use
Abstract
Sharing economy services has emerged as strong alternatives to traditional rental services in tourism. This study developed an overall model to explain travelers’ intentions to use sharing economy services. Perceived value and perceived risk are found as a main motive and barrier in travelers’ decisions, respectively. The degree to which travelers perceive sharing economy services to substitute for traditional rental services is found as an important construct in the tourism context. Innovativeness is found as a personal trait construct to explain travelers’ intentions. The degree to which sharing economy services can be standardized is found to work as a moderator in the overall model. This study contributes to understanding travelers’ behaviors associated with sharing economy and identifying strategic initiatives that encourage travelers to use sharing economy services.
Degree
Ph.D.
Advisors
JANG, Purdue University.
Subject Area
Business administration|Management
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