Investigating the Influence of Resident-Tourist Interaction on Resident Support towards Tourism Development: The Case of Hong Kong
Abstract
This study attempts to understand residents' attitudes and supports towards tourism development from a new perspective by investigating the influential powers of resident-tourist interaction and destination marketing organization's internal marketing efforts. The Coordinated Management of Meaning model is utilized as the theoretical framework to identify communicational contextual variables of resident-tourist interaction. 301 Hong Kong residents participated in the survey study. The results reveal that tourist self-perception, resident-tourist interactional context, tourist's culture origin and differences between resident's and tourist's communication styles, could affect resident's evaluation of the interaction. Resident's perceived emotional solidarity with tourists significantly mediates the relationship between the interactional outcome, and resident's attitude and support towards tourism development. It is also found that Hong Kong Tourism Board has not fully utilized its internal marketing programs to foster positive changes of resident attitudes towards tourism industry. The findings of this research could help researchers and industry professionals to understand how resident-tourist interaction and resident emotion could help form resident's positive attitude towards tourism development.
Degree
M.S.
Advisors
Lehto, Purdue University.
Subject Area
Communication|Recreation
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