Multimedia learning for increasing knowledge on energy efficiency and promotion of proenvironmental behavior: A study of undergraduate students in Costa Rica

Yoselyn Walsh-Zuniga, Purdue University

Abstract

Promotion of energy efficiency practices among household has been employed in many interventions with a varying degree of success, mainly on developed countries. The purpose of the study is to promote and measure knowledge of proenvironmental behavior in undergraduate students in the Costa Rica Institute of Technology. The intervention used for this purpose provided personal and altruistic information about the impact of energy consumption activities in household. People’s perceptions and attitudes about behaviors that contribute and mitigate climate change were also investigated. Participants were students from undergraduate programs who are also inhabitants of the residence hall provided by the institution. The participation consisted in two surveys and a learning module. Students responded a survey before and after exposure to a learning module. Surveys focused on identifying knowledge, attitudes and intentions. The learning module provided information about three hypothetical scenarios and corresponding energy consumption estimates for each one. Participants did not significantly improve their knowledge on energy efficiency topics and did not change perceptions about the topic of climate change. Yet for both, knowledge and perceptions, participants demonstrated an average knowledge on topics associated to climate change. In addition, participants did not use technical information to explain concepts and perceptions. Another important finding was that participants wrote their responses more third-person than in first person singular or plural, meaning that, excluding themselves from the solution and the problem. Results suggest that there is an average knowledge among participants about 2.5 out of 5 points that represent a start point to design more successful interventions that promote energy efficiency behaviors. A major recommendation to improve energy efficiency behaviors is to place a greater emphasis and awareness in personal consequences of the misuse of energy in household as part of future interventions. More studies based on real consumption data along with more engaging visualizations are highly encouraged.

Degree

M.S.

Advisors

Magana, Purdue University.

Subject Area

Environmental education|Educational technology|Energy

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