Abstract
Price format choices (auction, buy-it-now and fixed price) at international marketplaces are influenced by the cultural and economic factors of the market countries, as well as those of the sellers.
Keywords
cultural effects, auctions, price format
Tech Report Number
2007-004
Date of this Version
1-1-2007
Recommended Citation
Wang, Xin; Hu, Ye; and Oh, Yun Kyung, "Cultural Effects on
Price Format Choices: Evidence from eBay's International Marketplace" (2007). Purdue CIBER Working Papers. Paper 49.
https://docs.lib.purdue.edu/ciberwp/49
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