Try, Try, Try Again: Better Faculty Outreach Through Trial and Error

Reaching out to faculty about library resources and services is an ongoing and sometimes mysterious process for vendors and librarians alike—one that, when effective, can contribute a higher ROI and improved collaboration between libraries and publishers. However, it can be a challenge to reach that sweet spot between “effective” and “annoying,” especially in the face of seemingly nonresponsive faculty. A physical and life sciences librarian and former head of collection development and acquisitions from the University of Central Florida (UCF), and a Springer account development specialist, who works closely with academic librarians, weigh in on four different issues about improving outreach and identifying opportunities for outreach and collaboration.