Implications of Online Media on Academic Library Collections

Libraries’ market share of discovery has been declining rapidly, and in some cases this is directly related to where the content users need and want resides. Music recording delivery models have changed dramatically in the last several years, with more performers and labels offering content directly to consumers via downloads only. Unfortunately, this model is one in which libraries cannot usually legally participate due to licensing agreements. Another issue at play is the growing presence of quality content on sites like YouTube, which users are already very familiar and comfortable with. In light of this, user behavior has been evolving to incorporate more and more nonlibrary sources of music discovery and acquisition. Patrons no longer see the library as the sole source for music content (if they ever did). This is due in part to the convenience of online sources and the fact that, while libraries may still need to buy CDs, users would rather have recordings they can listen to anywhere and anytime. So how can academic libraries address these challenges to continue to meet our mission of building collections and serving our patrons? This paper will discuss current music delivery models, collections and acquisitions pressures involved with online media (primarily audio), the current music discovery and access environment, and information seeking behaviors of music faculty and students. We will offer some suggestions for librarians wishing to address these issues.