Despite the need for a new generation of entrepreneurs, higher education continues to train new cadres of employees while neglecting entrepreneurship as a viable career path. In this article, the senior author (a Business French instructor and an entrepreneur) and the junior author (an International Business undergraduate) describe an entrepreneurial class project that culminated in a published book of multimedia Business French (BF) case studies. The Business French class, French 423—divided into five research teams—researched, designed, and created five case studies each in English and French. The cases, published using Articulate Storyline, included a one-page case statement, YouTube videos depicting the firm or industry, comprehension activities, and a problem to solve. The cases focused on firms representing France, Canada, and Francophone Africa. San Diego State University’s national Language Acquisition Resource Center (LARC) and Montezuma Press will publish the case studies book with students receiving co-authorship in 2014.
Sacco, Steven J. and Senne, Dakota E.
"The Global Case Studies Textbook Project: Faculty-Student Research Collaboration in the Business French Classroom,"
Global Business Languages: Vol. 18
, Article 9.
Available at: http://docs.lib.purdue.edu/gbl/vol18/iss1/9