Abstract
This article explores the use of intercultural management cases as alternative instructional materials in business language courses. These cases use the power of story to teach about successful global leaders who effectively lead across cultures. As the cases engage and inform business language students, they also serve as a valuable resource for teaching language, communication, and culture. Additionally, the cases develop situation analysis and problemsolving skills. Three prominent CEOs serve as examples of intercultural management case subjects for the business language class: Jack Ma of China’s Alibaba, Carlos Ghosn of France and Japan’s Renault-Nissan Alliance, and Ratan Tata of India’s Tata Group.
Recommended Citation
Grosse, Christine Uber
(2012)
"Intercultural Management Cases for the Business Language Class,"
Global Business Languages: Vol. 17
Article 7.
Available at:
https://docs.lib.purdue.edu/gbl/vol17/iss1/7
