The cultural clashes and communication failures that often occur during international business mergers and acquisitions (M&As) revolve around rhetoric. However, many business experts facilitating M&As neglect rhetorical issues, which then exponentially compounds other problems. A large majority of mergers and acquisitions fail primarily because of cultural differences. Dutch authors Fons Trompenaars and Maarten Nijhoff Asser offer The Global M&A Tango as a baseline method for realizing new strengths and delivering business benefits by connecting different viewpoints. The book aims to enable M&A executives to create a dialogic foundation for new communication frameworks. It suggests several key processes to help frame cultural dilemmas, but under-emphasizes the fundamental roles of continuous articulation and rhetorical experts in these processes.
"Review of The Global M&A Tango: How to Reconcile Cultural Differences in Mergers, Acquisitions, and Strategic Partnerships. Fons Trompenaars and Maarten Nijhoff Asser. New York: McGraw Hill, 2011,"
Journal of Rhetoric, Professional Communication, and Globalization: Vol. 2
Available at: https://docs.lib.purdue.edu/rpcg/vol2/iss1/6