RCHE Presentations


The Problem Low health literacy 40% of Americans lack sufficient skills to read and understand the back of a prescription bottle Counterproductive health beliefs 46% of Americans believe that “it seems like almost everything causes cancer.” Searching for Solutions Need a solution that reaches low literacy audiences and counters negative health beliefs Is this a communication issue? Hard to improve literacy Beliefs may stem from failed comprehension


health literacy, health communications, plain language threory or practice

Date of this Version

March 2008