Purdue University Press provides quality resources in several key subject areas, including business, technology, health, veterinary sciences, and other selected disciplines in the humanities and sciences. As well as publishing around 25 books a year, and three subscription-based journals, the Press is committed to broadening access to scholarly information using digital technology. As part of this initiative, the Press distributes a number of Open Access electronic-only journals.
This series contains the Open Access records of some books published through Purdue University Press.
Suzanne M. Ward, Robert S. Freeman, and Judith M. Nixon
Academic E-Books: Publishers, Librarians, and Users provides readers with a view of the changing and emerging roles of electronic books in higher education. The three main sections contain contributions by experts in the publisher/vendor arena, as well as by librarians who report on both the challenges of offering and managing e-books and on the issues surrounding patron use of e-books. The case study section offers perspectives from seven different sizes and types of libraries whose librarians describe innovative and thought-provoking projects involving e-books.
Read about perspectives on e-books from organizations as diverse as a commercial publisher and an association press. Learn about the viewpoint of a jobber. Find out about the e-book challenges facing librarians, such as the quest to control costs in the patron-driven acquisitions (PDA) model, how to solve the dilemma of resource sharing with e-books, and how to manage PDA in the consortial environment. See what patron use of e-books reveals about reading habits and disciplinary differences.
Finally, in the case study section, discover how to promote scholarly e-books, how to manage an e-reader checkout program, and how one library replaced most of its print collection with e-books. These and other examples illustrate how innovative librarians use e-books to enhance users’ experiences with scholarly works.
Robert X. Browning
This book is a guide to the latest research using the C-SPAN Archives. In this book, nine authors present original work using the video archives to study presidential debates, public opinion and Congress, analysis of the Violence Against Women Act and the Great Lakes freshwater legislation, as well as President Clinton’s grand jury testimony. The C-SPAN Archives contain over 220,000 hours of first run digital video of the nation’s public affairs record. These and other essays serve as guides for scholars who want to explore the research potential of this robust public policy and communications resource.
Why did Yugoslavia fall apart? Was its violent demise inevitable? Did its population simply fall victim to the lure of nationalism? How did this multinational state survive for so long, and where do we situate the short life of Yugoslavia in the long history of Europe in the twentieth century? A History of Yugoslavia provides a concise, accessible, comprehensive synthesis of the political, cultural, social, and economic life of Yugoslavia—from its nineteenth-century South Slavic origins to the bloody demise of the multinational state of Yugoslavia in the 1990s.
Calic takes a fresh and innovative look at the colorful, multifaceted, and complex history of Yugoslavia, emphasizing major social, economic, and intellectual changes from the turn of the twentieth century and the transition to modern industrialized mass society. She traces the origins of ethnic, religious, and cultural divisions, applying the latest social science approaches, and drawing on the breadth of recent state-of-the-art literature, to present a balanced interpretation of events that takes into account the differing perceptions and interests of the actors involved. Uniquely, Calic frames the history of Yugoslavia for readers as an essentially open-ended process, undertaken from a variety of different regional perspectives with varied composite agenda. She shuns traditional, deterministic explanations that notorious Balkan hatreds or any other kind of exceptionalism are to blame for Yugoslavia’s demise, and along the way she highlights the agency of twentieth-century modern mass society in the politicization of differences. While analyzing nuanced political and social-economic processes, Calic describes the experiences and emotions of ordinary people in a vivid way. As a result, her groundbreaking work provides scholars and learned readers alike with an accessible, trenchant, and authoritative introduction to Yugoslavia's complex history.
The translation of this work was funded by Geisteswissenschaften International – Translation Funding for Humanities and Social Sciences from Germany, a joint initiative of the Fritz Thyssen Foundation, the German Federal Foreign Office, the collecting society VG WORT and the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).
Heinrich V. Pierer and Bolko V. Oetinger
Business and industry leaders are eager to find ways to spark the creative instinct in their work forces. This newly translated work examines the multi-layered environment of innovation by melding the thoughts of business management pundits like Peter Senge with the views of artist, politicians, and other non-traditional thinkers like Tao Ho, Peter Greenaway, and Wolfgang Rihm.
John P. Gluck, Tony DiPasquale, and F. Barbara Orlans
This volume is a collection of chapters all contributed by individuals who have presented their ideas at conferences and who take moderate stands with the use of animals in research. Specifically the chapters bear of the issues of: notions of the moral standings of animals, history of the methods of argumentation, knowledge of the animal mind, nature and value of regulatory structures, how respect for animals can be converted from theory to action in the laboratory. The chapters have been tempered by open discussion with individuals with different opinions and not audiences of true believers. It is the hope of all, that careful consideration of the positions in these chapters will leave reader with a deepened understanding, not necessarily a hardened position.
Frank L. Grzyb and John F. Kerry
Story for All Americans: Vietnam, Victims, and Veterans (formerly titled, Touched by the Dragon) details wartime accounts of average servicemen and women-some heroic, some frightening, some amusing, some nearly unbelievable. The work is a historical compendium of fascinating and compelling stories woven together in a theme format. What makes this book truly unique, however, is its absence of literary pretentiousness. Relating oral accounts, the veterans speak in a no-nonsense, matter-of-fact way. As seen through the eyes of the veterans, the stories include first-person experiences of infantry soldiers, a flight officer, a medic, a nurse, a combat engineer, an intelligence soldier, and various support personnel. Personalities emerge gradually as the veterans discuss their pre war days, their training and preparation for Vietnam, and their actual in-country experiences. The stories speak of fear and survival: the paranoia of not knowing who or where the enemy was; the bullets, rockets, and mortars that could mangle a body or snuff out a life in an instant; and going home with a CMH - not the Congressional Medal of Honor, but a Casket with Metal Handles. The veterans also speak of friendships and simple acts of kindness. But more importantly, they speak of healing-both physically and mentally.
David R. Castillo
The term anamorphosis, from the greek ana (again) and morphe (shape), designates a variety of perspective experiments that can be traced back to the artistic developments of the 1500's and 1600's. Anamorphic devices challenge viewers to experience different forms of perceptual oscillation and uncertainty. Images shift in front of the eyes of puzzled spectators as they move from the center of the representation to the margins, or from one side to the other. (A) Wry Views demonstrates that much of the literature of the Spanish Golden Age is susceptible, and indeed requires, oblique readings (as in anamorphosis).
Joseph A. Amato
This inquiry into matters of heart, conducted under the shadows of pending surgery, awakens themes of boyhood, education, and marriage and prompt questions about loyalty to a deceased father, connections with immigrant grandparents, loss and rediscovery of faith, and solitude versus community. A medical narrative, the book also chronicles a span of contemporary American life. Throughout Amato's account, the consistent reminder of his upcoming bypass invites readers to reflect on their own lives and selves. This is an intelligent and witty guide to an immensely common operation that nevertheless for each patient constitutes a unique experience-a veritable rite of passage.
Jon Anton and David Gustin
Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary reason to benchmark your call center metrics against not only the best-in-the-world, but also your most direct competitors, i.e., best-in-class.
David G. Tompkins
This book examines the exercise of power in the Stalinist music world as well as the ways in which composers and ordinary people responded to it. It presents a comparative inquiry into the relationship between music and politics in the German Democratic Republic and Poland from the aftermath of World War II through Stalin’s death in 1953, concluding with the slow process of de-Stalinization in the mid- to late-1950s. The author explores how the Communist parties in both countries expressed their attitudes to music of all kinds, and how composers, performers, and audiences cooperated with, resisted, and negotiated these suggestions and demands.
Based on a deep analysis of the archival and contemporary published sources on state, party, and professional organizations concerned with musical life, Tompkins argues that music, as a significant part of cultural production in these countries, played a key role in instituting and maintaining the regimes of East Central Europe. As part of the Stalinist project to create and control a new socialist identity at the personal as well as collective level, the ruling parties in East Germany and Poland sought to saturate public space through the production of music. Politically effective ideas and symbols were introduced that furthered their attempts to, in the parlance of the day, “engineer the human soul.”
Music also helped the Communist parties establish legitimacy. Extensive state support for musical life encouraged musical elites and audiences to accept the dominant position and political missions of these regimes. Party leaders invested considerable resources in the attempt to create an authorized musical language that would secure and maintain hegemony over the cultural and wider social worlds. The responses of composers and audiences ran the gamut from enthusiasm to suspicion, but indifference was not an option.
Charles Ingrao and Thomas A. Emmert
It has been two decades since Yugoslavia fell apart. The brutal conflicts that followed its dissolution are over, but the legacy of the tragedy continues to unsettle the region. Reconciliation is a long and difficult process that necessitates a willingness to work together openly and objectively in confronting the past. Over the past decade the Scholars’ Initiative assembled an international consortium of historians, social scientists, and jurists to examine the salient controversies that still divide the peoples of former Yugoslavia. The broadly conceived synthesis will assist scholars, public officials, and the people they represent both in acknowledging inconvenient facts and in discrediting widely held myths that inform popular attitudes and the electoral success of nationalist politicians who profit from them.
Constructing the Criollo Archive: Subjects of Knowledge in the Bibliotheca Mexicana and the Rusticatio Mexicana
This book constitutes an attempt to theorize the process of the emergence, in eighteenth-century New Spain, of a position of intellectual subjectivity differentiated from that established by the regime of Spanish imperial authority. The principal concern has been to trace how certain groups of Criollo intellectuals try to construct such discourses, paradoxically, out of the framework of available European systems of knowledge and representation. In this fashion, it was sought to discern the outline of an ideological program for Criollo political and cultural hegemony in the eighteenth-century.
Jake Carlson and Lisa R. Johnston
Given the increasing attention to managing, publishing, and preserving research datasets as scholarly assets, what competencies in working with research data will graduate students in STEM disciplines need to be successful in their fields? And what role can librarians play in helping students attain these competencies? In addressing these questions, this book articulates a new area of opportunity for librarians and other information professionals, developing educational programs that introduce graduate students to the knowledge and skills needed to work with research data. The term “data information literacy” has been adopted with the deliberate intent of tying two emerging roles for librarians together. By viewing information literacy and data services as complementary rather than separate activities, the contributors seek to leverage the progress made and the lessons learned in each service area.
The intent of the publication is to help librarians cultivate strategies and approaches for developing data information literacy programs of their own using the work done in the multiyear, IMLS-supported Data Information Literacy (DIL) project as real-world case studies. The initial chapters introduce the concepts and ideas behind data information literacy, such as the twelve data competencies. The middle chapters describe five case studies in data information literacy conducted at different institutions (Cornell, Purdue, Minnesota, Oregon), each focused on a different disciplinary area in science and engineering. They detail the approaches taken, how the programs were implemented, and the assessment metrics used to evaluate their impact. The later chapters include the “DIL Toolkit,” a distillation of the lessons learned, which is presented as a handbook for librarians interested in developing their own DIL programs. The book concludes with recommendations for future directions and growth of data information literacy. More information about the DIL project can be found on the project’s website: datainfolit.org.
Frank K. Burrin
A study of the 50-year career of Edward Charles Elliott is a study of the development of American education. Elliott had experience as a high school and college teacher, school system superintendent, state college system chancellor, and president of a Big Ten university, all during a period of change in American attitudes toward public schooling and rapid growth in education institutions.
As president of Purdue University from 1922 to 1945, Elliott steered the school through years of expansion in size, prestige, and service. Student enrollment, staff, course offerings, buildings, and campus acreage more than doubled; the total value of the physical plant increased more than five-fold; and the schools of pharmacy, home economics, and graduate study were opened under Elliott’s leadership.
This book shows not only how Elliott helped make Purdue University what it is today, but documents educational trends from 1900 to 1950 and includes a lengthy bibliography of Elliott’s writings to assist the student of higher education.
John University Norberg
The Class of 1950 was like none other—none other before and none since. In the fall of 1946, class members came from the cornfields of the Midwest; from the battlefields of France, Italy, and Germany; and from the jungles of the Pacific islands.They came in great numbers to university campuses throughout the United States.
Some of them were grown men—twenty- and thirty-year-olds going to college on the GI Bill that guaranteed money to educate World War II veterans.
Some of them were boys—eighteen-year-olds straight out of high school, competing in the classroom and on the playing fields with war-hardened men who were in a hurry to get on with life. These eighteen-year-olds were unaware that within weeks of their graduation, a war in Korea would beckon them.
Young women came to campus, although in much smaller numbers than the men. Most majored in home economics. Some were looking for their “Mrs.” degree. Many worked after graduation, but only until their children were born. By the 1960s, they would return to the workplace, beginning a social movement that is still evolving today.
Only a handful of African Americans came to campuses of major universities. In 1946, they found segregation and racial stereotyping, even after they had fought a war for the freedom of others. In the following years while the world was changing rapidly, civil rights moved slowly.
This mixture of students blended on the U.S. campuses in the late 1940s and exploded into the world in 1950.
These graduates transformed technologies developed during World War II into peacetime uses. They ushered into society everything from computers to home air-conditioning to interstate highways to the space age. They created the postwar economic boom, suburbia, and the Baby Boom. They became a force for change.
A Force for Change: The Class of 1950 looks at the group of students who made up this sweeping national movement: the Purdue University Class of 1950.
Members of the class tell their stories in their own words. They tell of childhood years during the Great Depression, young adult years during war, idyllic years spent at college, and years of wide-open opportunities for a generation of people who believed nothing could stop them.
Vincent Brook and Michael Renov
The outsized influence of Jews in American entertainment from the early days of Hollywood to the present has proved an endlessly fascinating and controversial topic, for Jews and non-Jews alike. From Shtetl to Stardom: Jews and Hollywood takes an exciting and innovative approach to this rich and complex material. Exploring the subject from a scholarly perspective as well as up close and personal, the book combines historical and theoretical analysis by leading academics in the field with inside information from prominent entertainment professionals. Essays range from Vincent Brook’s survey of the stubbornly persistent canard of Jewish industry “control” to Lawrence Baron and Joel Rosenberg’s panel presentations on the recent brouhaha over Ben Urwand’s book alleging collaboration between Hollywood and Hitler. Case studies by Howard Rodman and Joshua Louis Moss examine a key Coen brothers film, A Serious Man (Rodman), and Jill Soloway’s groundbreaking television series, Transparent (Moss). Jeffrey Shandler and Shaina Hamermann train their respective lenses on popular satirical comedians of yesteryear (Allan Sherman) and those currently all the rage (Amy Schumer, Lena Dunham, and Sarah Silverman). David Isaacs relates his years of agony and hilarity in the television comedy writers’ room, and interviews include in-depth discussions by Ross Melnick with Laemmle Theatres owner Greg Laemmle (relative of Universal Studios founder Carl Laemmle) and by Michael Renov with Mad Men creator Matthew Weiner. In all, From Shtetl to Stardom offers a uniquely multifaceted, multimediated, and up-to-the-minute account of the remarkable role Jews have played over the centuries and ongoing in American popular culture.
Hard Water: Politics And Water Supply In Milwaukee, 1870-1995 by educator and urban studies specialist Kate Foss-Mollan is the documented and historical account of the water supply of Milwaukee, Wisconsin. Foss-Mollan blends urban history, technology, biology, research, and political science into a remarkably intriguing and informative saga. From conflicts over supplying poor neighborhoods to partisan debates regarding the necessity of a filtration plant, Hard Water spans over a century with an eye-opening account of the wrangling, machinations, and more all about a seemingly simple drink of water. Very highly recommended for American urban studies reading lists.
Imagining Afghanistan examines how Afghanistan has been imagined in literary and visual texts that were published after the 9/11 attacks and the subsequent U.S.-led invasion—the era that propelled Afghanistan into the center of global media visibility. Through an analysis of fiction, graphic novels, memoirs, drama, and film, the book demonstrates that writing and screening “Afghanistan” has become a conduit for understanding our shared post-9/11 condition. “Afghanistan” serves as a lens through which contemporary cultural producers contend with the moral ambiguities of twenty-first-century humanitarianism, interpret the legacy of the Cold War, debate the role of the U.S. in the rise of transnational terror, and grapple with the long-term impact of war on both human and nonhuman ecologies.
Post-9/11 global Afghanistan literary production remains largely NATO-centric insofar as it is marked by an uncritical investment in humanitarianism as an approach to Third World suffering and in anti-communism as an unquestioned premise. The book’s first half exposes how persisting anti-socialist biases—including anti-statist bias—not only shaped recent literary and visual texts on Afghanistan, resulting in a distorted portrayal of its tragic history, but also informed these texts’ reception by critics. In the book’s second half, the author examines cultural texts that challenge this limited horizon and forge alternative ways of representing traumatic histories. Captured by the author through the concepts of deep time, nonhuman witness, and war as a multispecies ecology, these new aesthetics bring readers a sophisticated portrait of Afghanistan as a rich multispecies habitat affected in dramatic ways by decades of war but not annihilated.
Michael Fosmire and David Radcliffe
Engineering design is a fundamental problem-solving model used by the discipline. Effective problem-solving requires the ability to find and incorporate quality information sources. To teach courses in this area effectively, educators need to understand the information needs of engineers and engineering students and their information gathering habits. This book provides essential guidance for engineering faculty and librarians wishing to better integrate information competencies into their curricular offerings. The treatment of the subject matter is pragmatic, accessible, and engaging. Rather than focusing on specific resources or interfaces, the book adopts a process-driven approach that outlasts changing information technologies.
After several chapters introducing the conceptual underpinnings of the book, a sequence of shorter contributions go into more detail about specific steps in the design process and the information needs for those steps. While they are based on the latest research and theory, the emphasis of the chapters is on usable knowledge. Designed to be accessible, they also include illustrative examples drawn from specific engineering sub-disciplines to show how the core concepts can be applied in those situations.
Part 1: Making the Case for Integrated Information in Engineering Design: Information Literary and Lifelong Learning (Michael Fosmire); Multiple Perspectives on Engineering Design (David Radcliffe); Ways that Engineers Use Design Information (Michael Fosmire); Ethical Information Use and Engineering (Megan Sapp Nelson); Information-Rich Engineering Design: A Model (David Radcliffe). Part 2: Pedagogical Advice on How to Implement in Courses: Build a Firm Foundation: Managing Project Information Effectively and Efficiently (Jon Jeffryes); Find the Real Need: Understanding the Task (Megan Sapp Nelson); Scout the Lay of the Land: Exploring the Broader Context of a Project (Amy Van Epps and Monica Cardella); Draw on Existing Knowledge: Taking Advantage of What is Already Known (Jim Clarke); Make Dependable Decisions: Using Trustworthy Information Wisely (Jeremy Garritano); Make It Real: Finding the Most Suitable Materials and Components (Jay Bhatt); Make It Safe and Legal: Meeting Standards, Codes, and Regulations (Bonnie Osif); Get Your Message Across: The Art of Sharing Information (Patrice Buzzanell and Carla Zoltowski); Reflect and Learn: Extracting New Design and Process Knowledge (David Radcliffe); Preparing Students to be Informed Designers: Assessing and Scaffolding Information Literacy (Senay Purzer and Ruth Wertz).
John W. White and Heather Gilbert
Laying the Foundation: Digital Humanities in Academic Libraries examines the library’s role in the development, implementation, and instruction of successful digital humanities projects. It pays special attention to the critical role of librarians in building sustainable programs. It also examines how libraries can support the use of digital scholarship tools and techniques in undergraduate education.
Academic libraries are nexuses of research and technology; as such, they provide fertile ground for cultivating and curating digital scholarship. However, adding digital humanities to library service models requires a clear understanding of the resources and skills required. Integrating digital scholarship into existing models calls for a reimagining of the roles of libraries and librarians. In many cases, these reimagined roles call for expanded responsibilities, often in the areas of collaborative instruction and digital asset management, and in turn these expanded responsibilities can strain already stretched resources.
Laying the Foundation provides practical solutions to the challenges of successfully incorporating digital humanities programs into existing library services. Collectively, its authors argue that librarians are critical resources for teaching digital humanities to undergraduate students and that libraries are essential for publishing, preserving, and making accessible digital scholarship.
Terence University Tobin
George Ade, one of the most beloved writers of his day, carried on a lively correspondence with the most colorful of great and near-great. George M. Cohan, William Howard Taft, Theodore Roosevelt, John T. McCutcheon, James Whitcomb Riley, Finley Peter Dunne, Hamlin Garland all received letters from the Hoosier humorist. Ade’s keen observation, compact and straight-forward style, and understated humor mark his correspondence as well as his immensely popular newspaper columns, books, and plays. As Paul Fatout writes in his foreword: “The charm of George Ade lies in his good-natured contemplation of our species, which delineates, not with malice or with condescension, but with the gusty enjoyment of a spectator entertained by a continuous variety show.”
Ade traveled the world over many times, but always returned to the home he never really left—Indiana. His companions and correspondents included presidents, senators, Hollywood moguls, and Broadway stars, but his first allegiance was to the farmlands and small towns of mid-America. From Hazelden Farm, near Brook, he kept in close touch with politicians from the precincts to the governor’s mansion. He wrote to educators, editors, and executives, and took an active part in the life and growth of his alma mater, Purdue University. Characteristically, the man who succeeded as a writer by setting down familiar situations sent some of his most interesting letters to ordinary citizens all over the state.
Ade’s friendships were so diversified that his correspondence forms a patchwork of popular history, literature, politics, and entertainment. His interchange of ideas about people and events shaping the twentieth century as well as his own life will provide insights for students of varied aspects of American culture.
This volume presents 182 of the most interesting and informative letters from the thousands of extant pieces of his correspondence in scores of collections scattered throughout the United States. The letters are arranged chronologically annotated with explanatory material and with sources. A foreword, introduction and Ade’s biography are included. Photographs, sketches, handwriting samples, and other illustrations which evoke the man and his times are interspersed with the text.
James L. Mullins, Catherine Murray-Rust, Joyce L. Ogburn, Raym Crow, October Ivins, Allyson Mower, Daureen Nesdill, Mark Newton, Julie Speer, and Charles Watkinson
This report briefly presents the findings and recommendations of the "Library Publishing Services: Strategies for Success" project which investigated the extent to which publishing has now become a core activity of North American academic libraries and suggested ways in which further capacity could be built. The research described (consisting of a survey, some case studies, three workshops, and a set of further reading recommendations) was mainly conducted between October 1, 2010, and September 30, 2011. It was supported by a grant from the Institute for Museum and Libraries Studies, made to Purdue University Libraries in collaboration with the Libraries of the Georgia Institute of Technology and the J. Willard Marriott Library at the University of Utah.
Related resources to this document are the preliminary report of November 2011 which contains appendices that describe the research activities in general and an HTML version hosted on Comment Press that allows community comments to be posted.
Jay Julian Rosellini
"Literary Skinheads? is a very nuanced, meticulously researched and vividly written study of a series of important debates in German literary circles since the fall of the Berlin Wall and the rapid political transformations that have accompanied German unification. No other book in the English-speaking world offers such a comprehensive survey of the legacy of radical conservative ideas in German political life. Rosellini not only offers trenchant interpretations of major political controversies of the last decade in Germany, but he also provides the necessary background information needed to make sense of these important public debates." Elliott Neaman, author of A Dubious Past: Ernst Junger and the Politics of Literature after Nazism.
Burton B. Callicott, David Scherer, and Andrew Wesolek
Making Institutional Repositories Work takes novices as well as seasoned practitioners through the practical and conceptual steps necessary to develop a functioning institutional repository, customized to the needs and culture of the home institution. The first section covers all aspects of system platforms, including hosted and open-source options, big data capabilities and integration, and issues related to discoverability. The second section addresses policy issues, from the basics to open-source and deposit mandates. The third section focuses on recruiting and even creating content. Authors in this section will address the ways that different disciplines tend to have different motivations for deposit, as well as the various ways that institutional repositories can serve as publishing platforms. The fourth section covers assessment and success measures for all involved—librarians, deans, and administrators. The theory and practice of traditional metrics, alt metrics, and peer review receive chapter-length treatment. The fifth section provides case studies that include a boots-on-the-ground perspective of issues raised in the first four sections. By noting trends and potentialities, this final section, authored by Executive Director of SPARC Heather Joseph, makes future predictions and helps managers position institutional repositories to be responsive to change and even shape the evolution of scholarly communication.
Phillip K. Tompkins
Along with increased complexities in work and life in general in the twenty-first century come new and dangerous risks to workers, customers, and the general public. Drawing on decades of experience as a researcher and consultant for a range of organizations and individuals in high-risk domains, the author of this book presents a powerful theory of open communication and teamwork. This unites a range of communication practices and principles that have proven to combat risk and complexity in organizations.
The book initially focuses on NASA, an organization that experiences and engages with high complexity and risk daily. As a participant-observer in the Apollo program, the author witnessed pioneering communication practices that, for example, empowered engineers with “automatic responsibility” for any technical problem they perceived. It was partly the failure to follow such protocols that resulted in the catastrophes experienced in the Challenger and Columbia tragedies, as the author shows.
Using the lessons learned from the space program, the book then explores complexity and risk in medicine, aviation, the fighting of forest fires, and homelessness, again consistently finding communication practices that worked and did not work. Based on detailed research conducted over several decades, the book presents a unified theory linked to generally applicable communication practices. Case studies include the results of an international experiment of surgery conducted in ten countries that produced a highly significant reduction of deaths and infections in Africa, India, and other parts of the world, to the creation of innovative communication practices that significantly reduced risks in the US aviation industry.