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Everyday Consumption in Twenty-First-Century Brazilian Fiction is the first in-depth study to map out the representation of consumption in contemporary Brazilian prose, highlighting how our interactions with commodities connect seemingly disconnected areas of everyday life, such as eating habits, the growth of prosperity theology, and ideas of success and failure. It is also the first text to provide a pluralistic perspective on the representation of consumption in this fiction that moves beyond the concern with aesthetic judgment of culture based on binaries such as good/bad or elevated/degraded that have largely informed criticism on this body of literary work. Current Brazilian fiction provides a variety of perspectives from which to think about our daily interactions with commodities and about how consumption affects us all in subtle ways. Collectively, the narratives analyzed in the book present a wide spectrum of more or less hopeful portrayals of existence in consumer culture, from totalizing dystopia to transformative hope.



Publication Date

Summer 8-15-2022


Purdue University Press


West Lafayette


consumption, consumer culture, everyday life, neoliberalism, consumer capitalism, mass media, Brazilian culture, Brazilian literature, democracy, twenty-first century, 21st century, Brazilian fiction, contemporary Brazil, contemporary Brazilian literature, literatura de periferia, social inequality and consumption consumption of information, consumption and the environment, cultural studies, information bubble, corporate culture, environmental literature


Arts and Humanities | Latin American Languages and Societies | Modern Languages | Modern Literature


Open access publication of this title is supported by Purdue University Libraries and School of Information Studies.

Everyday Consumption in Twenty-First-Century Brazilian Fiction