In spring 2015, Melissa Evens, Director of the Undergraduate Communication Studio at Krannert, asked Shannon Kane to design an activity to be showcased at Purdue’s Annual Spring Fest. Having been given quite a bit of creative freedom, she hoped to develop an event that would not only create awareness of management careers among the local youth, but also encourage Krannert undergraduate students to become more involved in the local community. With these goals in mind, she developed the Minute Business Challenge (MBC), an activity that presents community members of all ages with real-world business problems and gives them the opportunity to create innovative solutions with the help of Krannert undergraduates. In this article, she describes her experiences developing, executing, improving, and analyzing the effects of the Minute Business Challenge she also stresses the importance of community involvement, promoting critical thinking skills and motivating her peers to engage in similar community building efforts.