Date of Award


Degree Type


Degree Name

Master of Science (MS)


Computer Graphics Technology

First Advisor

Mihaela Vorvoreanu

Committee Chair

Mihaela Vorvoreanu

Committee Member 1

Colin M. Gray

Committee Member 2

William G. Graziano


This study identified perceptions and social norms that may affect smartwatch adoption. Interviews were conducted to identify perceptions of smartwatch use and norms that might affect those perceptions.

Smartwatch use was found to activate norms associated with wristwatch use – specifically, smartwatch users’ peers took offense to the users looking at their wristwatches. This study also found that norms prevent the use of smartwatches’ voice controls in public and various perceptions of smartwatch use and ownership.