Date of Award
8-2018
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Computer Graphics Technology
Committee Chair
Yingjie Chen
Committee Member 1
Esteban Garcia Bravo
Committee Member 2
Zhenyu Qian
Abstract
This study investigated the effect of parallax scrolling on users’ reading and scrolling behavior in text-heavy websites. We designed several text-heavy webpages and applied parallax scrolling effect. Twenty-five students participated in this study and were assigned to two groups to read websites with or without parallax scrolling effect in different sequences. We used eye-tracking, retrospective think aloud, and interview to collect data.
Results showed that people have distinctly different scrolling habits and reading habits which have a huge influence on how they perceive parallax effect. People who prefer to scroll down a little and read a few lines of text were more likely to be blind to parallax effect. Also, parallax scrolling will affect how people scroll and read a website. When there is parallax effect, some people will scroll faster, stop more sharply, and stop for a longer time.
Recommended Citation
Wu, Wenjie, "An Eye-Tracking Study of User Behavior on Reading Scrolling Text" (2018). Open Access Theses. 1616.
https://docs.lib.purdue.edu/open_access_theses/1616