Date of Award
January 2016
Degree Type
Thesis
Degree Name
Master of Fine Arts (MFA)
Department
Visual and Performing Arts
First Advisor
David L Sigman
Committee Member 1
Petronio A Bendito
Committee Member 2
Li Zhang
Abstract
Color is a spectrum of light, and a color is defined by its three physical properties, hue, value and intensity. When colors come to the discourse in the real life or industries, they are communicated by their names. Especially, the industries that mainly deal with colors as their products develop their own unique color-naming system while ordinary people tend to use general color names such as red, light blue or dark green. Color names not only define physical properties of a color, but also contribute to building an impression of a color by stimulating associations.
Recommended Citation
Ahn, Sun Young, "The Perceptual Impact of Naming Colors" (2016). Open Access Theses. 1139.
https://docs.lib.purdue.edu/open_access_theses/1139