Date of Award

January 2015

Degree Type


Degree Name

Doctor of Philosophy (PhD)


Hospitality and Tourism Management

First Advisor

Liping A. Cai

Committee Member 1

Xinran Lehto

Committee Member 2

Hugo Tang

Committee Member 3

Qinlan Chen


The purpose of this study is to investigate the phenomenon of Chinese babymoon tourism. This phenomenon is gaining popularity in China but has not received due attention in academic research and from the tourism industry. The study aims to identify the backgrounds of young Chinese couples who participate in babymoon tourism, uncover the factors that motivate them to do so, and examine their travel behaviors that take place during such trips.