Date of Award
Doctor of Philosophy (PhD)
Hospitality and Tourism Management
Liping A. Cai
Committee Member 1
Committee Member 2
Committee Member 3
The purpose of this study is to investigate the phenomenon of Chinese babymoon tourism. This phenomenon is gaining popularity in China but has not received due attention in academic research and from the tourism industry. The study aims to identify the backgrounds of young Chinese couples who participate in babymoon tourism, uncover the factors that motivate them to do so, and examine their travel behaviors that take place during such trips.
Zhang, Ruoyang, "Exploring the Phenomenon of Chinese Babymoon Tourism" (2015). Open Access Dissertations. 1478.