Date of Award
January 2015
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Hospitality and Tourism Management
First Advisor
Liping A. Cai
Committee Member 1
Xinran Lehto
Committee Member 2
Hugo Tang
Committee Member 3
Qinlan Chen
Abstract
The purpose of this study is to investigate the phenomenon of Chinese babymoon tourism. This phenomenon is gaining popularity in China but has not received due attention in academic research and from the tourism industry. The study aims to identify the backgrounds of young Chinese couples who participate in babymoon tourism, uncover the factors that motivate them to do so, and examine their travel behaviors that take place during such trips.
Recommended Citation
Zhang, Ruoyang, "Exploring the Phenomenon of Chinese Babymoon Tourism" (2015). Open Access Dissertations. 1478.
https://docs.lib.purdue.edu/open_access_dissertations/1478