What Works and for Whom? Outcome Evaluation of an E-mail Walking Program Delivered Through Cooperative Extension
Introduction: Get WalkIN’ is a 12-week, e-mail-based walking promotion program. The purpose of this study was to (1) compare sociodemographics of participants who enrolled versus completed the program; and (2) evaluate program feasibility/acceptability from perspectives of program participants and county-based Extension Educators who implemented the program. Methods: Participants (N = 875), recruited by county-based Extension Educators, were asked Likert-scale questions (eg, ease of reading the e-mails and frequency of e-mails) to assess program acceptability and open-ended questions regarding improvements. Educators (N = 55) were asked Likert-scale and open-ended questions regarding program training, recruitment, strengths, and areas for improvement. Descriptive statistics summarized participant characteristics, acceptability, and feasibility data. Open-ended responses were analyzed using thematic analysis. Results: There were no significant sociodemographic differences between participants (N = 875) who started the program and completed the program (n = 438). Participants reported intervention e-mails were easy to read (mean = 4.5 ± 0.7), understand (mean = 4.5 ± 0.7), and encouraged more walking (mean = 4.1 ± 0.9). Participants would like to connect/interact with other participants/Educators, have more monitoring tools for accountability, and more visuals/videos embedded within e-mails. Educators reported program training was adequate, e-mail messages were helpful and easy to use, and requested more visuals (eg, videos) to help with recruitment. Educators thought adding a social component (eg, kick-off walk or walking group) would be helpful. Conclusions: This Extension-delivered walking program is acceptable to participants and feasible to deliver. However, participants and Educators reported they would like more interaction, even if virtual. Future e-mailbased programs should consider ways to incorporate social interaction among users as well as provide a wide variety of recruitment resources.
physical activity, intervention, social cognitive theory, walking, Cooperative Extension
Date of this Version
Richards, Elizabeth; Woodcox, Stephanie; and Forster, Anna, "What Works and for Whom? Outcome Evaluation of an E-mail Walking Program Delivered Through Cooperative Extension" (2022). School of Nursing Faculty Publications. Paper 48.
This is the Publisher PDF of Richards EA, Woodcox S, Forster A. What Works and for Whom? Outcome Evaluation of an E-mail Walking Program Delivered Through Cooperative Extension. Journal of Primary Care & Community Health. January 2022. doi:10.1177/21501319211070683. Published by Sage Journals, it is made available with a Creative Commons-Attribution-NonCommercial 4.0 license (CC-BY-NC).