Abstract
Market validation is essential for assessing the feasibility of a business idea, product, or service but can involve extensive and costly primary and secondary research. Business librarians are well-positioned to support entrepreneurs and researchers but may be constrained by pricey subscriptions for business resources. While most often associated with search engine marketing, keyword research proves to be beneficial for market validation. This paper proposes integrating keyword analysis into market validation practices. It outlines the process of conducting keyword analysis and opportunities for business librarians to incorporate these strategies in their resource guides and programming.
Keywords
Entrepreneurship, Keyword Analysis, Librarianship, Market Validation
Date of this Version
8-5-2024
Recommended Citation
Mayhook, Zoeanna A., "Using Keyword Analysis for Market Validation Research" (2024). Libraries Faculty and Staff Scholarship and Research. Paper 306.
https://docs.lib.purdue.edu/lib_fsdocs/306
Included in
Business Intelligence Commons, Entrepreneurial and Small Business Operations Commons, Information Literacy Commons
Comments
This is the author-accepted manuscript of Mayhook, Z. (2024). Using keyword analysis for market validation research. Journal of Business & Finance Librarianship, 1–17. Copyright Taylor & Francis, the version of record is available at DOI: 10.1080/08963568.2024.2411474