Influences of Personal Innovativeness on Purchase Intention of Wearable Devices

Authors

Beom-Jin Choi, California State University Sacramento

DOI

10.5703/1288284318295

Abstract

Wearable devices are smart electronics that are worn on and/or close to the human body. This study explores the influences of consumers’ personal innovativeness (CPI) on the relationship between wearability, relative advantage, novelty, aesthetics, and social image on purchase intention of wearable devices. The findings show that social image, novelty, aesthetics, and relative advantage affect purchase intention of consumers whereas wearability shows no significant effect on purchase intention. Novelty shows a significant effect only with consumers of high personal innovativeness.

Recommended Citation

Choi, Beom-Jin (2022) "Influences of Personal Innovativeness on Purchase Intention of Wearable Devices," KAUPA Letters: Vol. 9 : Iss. 4, Article 7.
DOI: 10.5703/1288284318295
Available at: https://docs.lib.purdue.edu/kaupa/vol9/iss4/7