Information-Seeking on Coronavirus Disease 2019: Communication Factors Influencing Behavioral Intention

Authors

Seok Kang, University of Texas at San Antonio
Sophia Dave, University of Texas at San Antonio
Hyungjoon Kim, Hanbat National University

DOI

10.5703/1288284318265

Abstract

This study examined how internal (uncertainty, susceptibility, severity, anxiety, and fear) and external motivators (descriptive norms, parasocial interaction, and identification) account for information seeking, message reception, and behavioral intentions to cope with COVID-19. A total of 500 U.S. adults’ responses were collected and analyzed. Results found that external motivators were significantly related to message reception whereas internal motivators were not. The finding that information seeking did not predict message reception implicates that both implicit and explicit confirmation processes are necessary to turn into behavioral intentions to cope with COVID-19.

Recommended Citation

Kang, Seok; Dave, Sophia; and Kim, Hyungjoon (2021) "Information-Seeking on Coronavirus Disease 2019: Communication Factors Influencing Behavioral Intention," KAUPA Letters: Vol. 8 : Iss. 4, Article 4.
DOI: 10.5703/1288284318265
Available at: https://docs.lib.purdue.edu/kaupa/vol8/iss4/4