Recommended Citation
Chahine, R., Adu Gyamfi, P., Subash, N., Cho, W., Kelley, K. O., Connaughton, S. L., & Gkritza, K. (2022). Design of educational material and public awareness campaigns for improving work zone driver safety (Joint Transportation Research Program Publication No. FHWA/IN/JTRP-2022/13). West Lafayette, IN: Purdue University. https://doi.org/10.5703/1288284317375
DOI
10.5703/1288284317375
Abstract
This project aims to help improve work zone driver safety in Indiana through driver education and public awareness campaigns. The project focused on two specific objectives: (1) to design a public awareness campaign to increase drivers’ knowledge and influence positive attitudes about work zone driver safety practices; and (2) to prepare educational materials to be incorporated into driver’s education or training curriculum prior to taking driving test and getting a driver’s license issued. The campaign was informed by formative research, conducted using a survey to assess public knowledge and attitudes. Based on these results, campaign messages were designed. The team also designed an education curriculum which consists of three modules and fourteen knowledge questions. This report concludes with recommendations to INDOT for the successful implementation of the public awareness campaign and educational materials, that might be applicable to other states as well.
Report Number
FHWA/IN/JTRP-2022/13
Keywords
work zone safety, traffic safety education, communication, awareness, attitudes
SPR Number
4522
Performing Organization
Joint Transportation Research Program
Sponsoring Organization
Indiana Department of Transportation
Publisher Place
West Lafayette, IN
Date of this Version
2022