The use of big data and analytics to predict student success presents unique ethical questions for higher education administrators relating to the nature of knowledge; in education, "to know" entails an obligation to act on behalf of the student. The Potter Box framework can help administrators address these questions and provide a framework for action.


This is the publisher pdf of Willis, J. E., Campbell, J. P., & Pistilli, M. D. (2013, May 6). “Ethics, big data, and analytics: A model for application.” EDUCAUSE Review Online. Rated as #10 most read article in EDUCAUSE Review Online in 2013 and is available at: http://www.educause.edu/ero/article/ethics-big-data-and-analytics-model-application.

Date of this Version