It has become increasingly more critical for business students to be fluent in foreign languages and knowledgeable of foreign cultures. There is more to teaching a foreign language to a business student than teaching vocabulary and grammar. In order to prepare students to be successful businesspersons in the target geographic area, we must also introduce them to such topics as the local culture, local economic conditions, and local business ethics. In this article, I discuss my experience at Lauder with the Arabic language and culture program, by discussing in turn its requirements, premises, and lessons learned.
"Teaching Arabic to Business Students,"
Global Business Languages: Vol. 16
Available at: https://docs.lib.purdue.edu/gbl/vol16/iss1/3