Article Title
An Examination of Business Case Methodology: Pedagogical Synergies from Two Disciplines
Abstract
This article presents a project that critically examines the value of business cases as a pedagogical tool for teaching business language. The project comprised research and video interviews conducted over a two-year period, drawing from knowledge, disciplinary skill sets, and experience of faculty and students in the fi elds of international business and foreign language and culture pedagogy. Following a brief introduction to business case methodology and the project’s initiation, the authors describe the project outcome: the e-Handbook, an on-line video-based guide to teaching with business cases. The article culminates in an examination of best practices and critical perspectives within the three areas of defi nitions, benefi ts, and strategies presented in the Handbook. The uniqueness of this project stems from its interdisciplinary approach, which promotes the cross-fertilization between languages and business.
Recommended Citation
Gonglewski, Margaret and Helm, Anna
(2010)
"An Examination of Business Case Methodology: Pedagogical Synergies from Two Disciplines,"
Global Business Languages: Vol. 15
Article 3.
Available at:
https://docs.lib.purdue.edu/gbl/vol15/iss1/3
