Revisiting the relationship between ethical consumption and civic engagement in terms of individual orientations toward people and things

Hyemi Lee, Purdue University


Ethical consumption and civic engagement have been understudied in light of individual difference psychological variables. Through the use of surveys, the current work explores ethical consumption and civic engagement by exploring their relationships with Person and Thing Orientations (PO and TO), which presumably motivate these individual differences. An online survey pre-test (N = 99) was followed by a larger online survey (N = 513). An EFA included consumption and engagement items previously published in the literature identified factors of ethical consumption behavior, public civic engagement, private civic engagement, and civic engagement intention. Further, ethical consumption was associated positively with all types of civic engagement, and PO/TO. Ethical consumption and civic engagement were moderated by PO and TO such that ethical consumers higher in PO/TO tend to be involved in civic engagement. Ethical consumption significantly mediated the relationships between PO/TO and civic engagement.




Norris, Purdue University.

Subject Area

Social research|Social psychology|Environmental Studies

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