Improving idea generation and idea management in order to better manage the fuzzy front end of innovation
Abstract
An expansive review of the literature on the fuzzy front end of innovation, idea generation, and idea management was conducted and is shown. Based on a depth of understanding, a control model was developed to aid innovation practitioners in effectively controlling the idea generation and idea management processes. This control model, named the Glassman Model for Managing Idea Generation, was then validated in two studies. The first was the application of the control model via analyzing, diagnosing, and making recommendations for three companies outlined in three individual case studies. The second study used an online survey to develop normative data and correlations on the idea generation and idea management processes. Improvements were made to the model based on lessons learned from the two studies. Both studies supported and validated the model as containing the factors needed to manage these processes effectively.
Degree
Ph.D.
Advisors
Naimi, Purdue University.
Subject Area
Business administration|Marketing|Management
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