Attitudes toward a cancer coalition: Implications for coalition health communication

Chervin Lam Shih Kian, Purdue University


A cancer coalition is a communication hub for cancer patients that may help address cancer by promoting health and mitigating health issues. Attitudes toward a cancer coalition may be important in determining whether or not patients participate or utilize a coalition. However, little is known about the attitudes of cancer patients toward a cancer coalition, its services, and toward participation. This study addresses this gap by investigating these attitudes. The results encourage the development of a cancer coalition in states that do not yet have a coalition. Effective coalition health communication was found to be a pivotal service that cancer patients wanted and that could circumvent potential unfavorable attitudes.




Mattson, Purdue University.

Subject Area

Communication|Public health|Oncology

Off-Campus Purdue Users:
To access this dissertation, please log in to our
proxy server