Event Title

We’re All Listening. The Multitude of Astonishing (Petrifying?) Uses of Your Social Media Data

Streaming Media

Infographic

Description

We’ve realized for years that our web browser knows we need things that we didn't even know we wanted. But shopping and purchase data is low-hanging fruit. Think more broadly about the multitude of data created 24-7 on social media. From Twitter to blogs, data are being generated on who said what about whom and even when and where. Social media listening and social media analytics (including language and image analysis) facilitate insights into one’s business or industry, and a lot more. This talk will discuss how social media listening is being used across various marketplaces and industries. It will present data from research centered on tracking social media sentiment in fields ranging from leisure travel to agricultural and food markets. The presentation will highlight potential benefits associated with collecting and analyzing social media-based data, while simultaneously discussing the (increasingly obvious, perhaps) devious uses of such capabilities.

Location

Stewart 279

Start Date

11-6-2018 10:15 AM

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Nov 6th, 10:15 AM

We’re All Listening. The Multitude of Astonishing (Petrifying?) Uses of Your Social Media Data

Stewart 279

We’ve realized for years that our web browser knows we need things that we didn't even know we wanted. But shopping and purchase data is low-hanging fruit. Think more broadly about the multitude of data created 24-7 on social media. From Twitter to blogs, data are being generated on who said what about whom and even when and where. Social media listening and social media analytics (including language and image analysis) facilitate insights into one’s business or industry, and a lot more. This talk will discuss how social media listening is being used across various marketplaces and industries. It will present data from research centered on tracking social media sentiment in fields ranging from leisure travel to agricultural and food markets. The presentation will highlight potential benefits associated with collecting and analyzing social media-based data, while simultaneously discussing the (increasingly obvious, perhaps) devious uses of such capabilities.