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Cineture: Cultural Negotiation between Iran and the US through Intermediality and Transmediality

Abstract

Recent cultural studies examine the intersection of cultural identity and memory, often viewing culture as a symbolic sign system or "culture as text." Jan Assmann defines "cultural memory" as essential to shaping societal identity. Literature and film contribute to this process by transmitting and evolving cultural meanings, not only reflecting but also constructing knowledge and reality. Iranian cinema has become a powerful medium of cultural expression, particularly post-revolution. Filmmakers like Abbas Kiarostami, Sohrab Shahid Sales, Dariush Mehrjui, and Asghar Farhadi explore the dynamic relationship between literature and film in shaping cultural memory. This article analyzes Asghar Farhadi’s adaptation of Death of a Salesman, examining how literature and film preserve cultural memory and negotiate identity, foreignness, and self-image. By exploring their reciprocal influence, the study offers deeper insights into Iranian cultural identity within a globalized framework.

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