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Abstract

The purpose of this essay is to draw attention to some perhaps unexpected affinities between a considerably expressive segment of the Brazilian culture industry that for several reasons seems to usually fly under most interpretive radars and a certain regressive frame of mind that is becoming increasingly manifest and now holds both considerable political power and a surprisingly firm grip over a portion of the population whose size is still unclear. The following remarks and associations gesture tentatively at what could be preliminarily defined as a constellation of cultural junk being outlined, its shape against the night sky sometimes resembling maybe a black shirt. The essay then explores the idea that, in the Brazilian context, a particularly bright star of such constellation is the SBT broadcast network, whose assumedly second-rate programming stands in contrast with what is known as the “Globo standard of quality” of its main rival network, which might in itself be revealing of relevant national contradictions.

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