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Abstract

In his article, "The Hazard of Hidden Interactions: A Reanalysis of Designs in Reaction-Time Studies on Metaphor," Johan F. Hoorn argues that research designs in empirical literature and the psychology of aesthetics often include unanalyzed factors. The nature of these factors may be linguistic such as word frequency or lexical ambiguity or technical such as presentation order, repeated measures, etc. By not correctly analyzing an experiment, higher-order interactions may go unnoticed, while interfering with results. Hoorn reviews a sample of reaction-time experiments on metaphors, some of which are considered key studies in the area. Because the quality of an argument depends on the quality of the experiment, Hoorn places emphasis on designs and statistics. He then discusses the consequences of improper analysis for the theory of metaphor processing.

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