This study examines the effects of observable organizational characteristics on job seeker attributions of corporate attractiveness in Japan. Data from 11,060 Japanese university students (3,678 seniors specializing in engineering & science and 7,382 seniors majoring in liberal arts) demonstrate that a company's number of employees, an indication of job security and career potential, is related to corporate attractiveness for both groups, as hypothesized. Contrary to what was expected, the age of the firm, a surrogate for reputation and tradition, had no effect on corporate attractivenss for either group. The effects for sales, an indication of size, and profits, an indication of success, were mixed. Sales was important to engineers and scientists--but not to liberal arts students. Alternatively, profits mattered to the liberal arts students--but not to the engineering & science cohort.
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