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CIB Conferences

Abstract

Rural tourism in Central Vietnam faces tension between infrastructure modernization and the preservation of vernacular architectural identity. This paper examines the (re)configuration of rural tourism by conceptualizing traditionalism as a driver for architectural multiformity rather than a static constraint. Through a multiple-case study of six representative villages and 23 semi-structured interviews with local stakeholders, the study identifies (neo-)vernacular practices and strategies for integrating local materials into contemporary hospitality typologies. Findings demonstrate that a tradition-centric approach supports hybrid morphologies that balance heritage conservation with economic needs. The paper concludes that traditionalism provides a resilient framework for shaping sustainable, locally grounded tourism identities, safeguarding cultural landscapes from the homogenizing forces of globalized architectural production.

Keywords

Rural tourism, Traditionalism, Central Vietnam, Architectural multi-formality, Vernacular architecture, Heritage adaptation

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