The paper presents a digital analysis of automobile imagery in the early 20th-century press, examining the mediatization of the anti-car movement and the role images played in conveying and furthering the activist discourse. To investigate the phenomenon, the author compiled and analyzed over 5,000 images from in 185 journals published in 45 cities between 1891 and 1950. The analysis revealed a preponderance of positive representations of the automobile in the press, whilst evidence of negative sentiment towards the automobile, such as protests and accidents, was conspicuously absent, with the exception of satirical publications.



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