During the 1970s, at the apex of “dematerialized art”, the art magazines contributed a great deal to turn visibility (the photographic circulation of artworks, news on the artists, etc.) into an economic value. In a country like Italy, where museum validation was still lacking, neo-avantgarde periodicals such as Flash Art or Data introduced new communicative strategies (community building, indirect advertising, etc.) in order to provide a trans-national audience for Italian art. This study tries to enlighten the impact of advertising on art magazines’ preferences and their criteria of newsworthiness by analyzing some of their quantitative data.
Viva, Denis. "Circularity and Visibility in Italian Art Periodicals (1968-1978)." Artl@s Bulletin 10, no. 1 (2021): Article 8.