Date of Award
Summer 2014
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Hospitality and Tourism Management
First Advisor
Xinran Lehto
Committee Chair
Xinran Lehto
Committee Member 1
Carl Behnke
Committee Member 2
Richard Ghiselli
Abstract
Memberships in private clubs have been declining over the past several years due principally to economic downturns, the overbuilding of golf courses, and aging members. Several suggestions have been implemented to solve the problem, but without any positive effect. Recent studies have indicated that emphasizing family and developing children's programs could be the answer. However, issues related to children's programs in this setting have received limited research attention. This study develops an evaluation process to measure the performance of children's programs in country club settings. A mixed-method case study approach was used to collect and analyze data from a Midwest country club in the United States. A four-step evaluation process with a detailed checklist was developed to assess the performance of children's programs. A pyramid identifying components that contribute to children's and parental engagement in the programs was established to describe member loyalty building through children's programs. A comparison between country club children's programs and public programs served as a marketing tool to attract new members. Theoretically, the findings of this study will contribute to academic research on the country club industry, children's programs and membership management. Practically, the findings will help the club industry to monitor and improve the performance of its children's programs, satisfy the needs of its current members and increase its attractiveness to the public.
Recommended Citation
Song, Xiaoying, "Assessing children's programs in country clubs: A case of a Midwest country club in the United States" (2014). Open Access Theses. 689.
https://docs.lib.purdue.edu/open_access_theses/689