During the last two decades, studies of how the teaching of culture is related to second language learning have grown enormously. At the same time an interest in Languages for Specific Purposes in both Europe and the USA has resulted in a study of how business languages are taught. But few people have examined how texts published in different countries to teach business languages present different facets of the target culture. The purpose of this article is to study how texts for Spanish for Business published in Spain during the last three decades have taught culture. These texts reflect a growing interest in intercultural awareness and changed from being purely centered on Spain to comparing Hispanic business culture with that of other parts of the world. Despite this growing interest in presenting cultural themes, many times these texts reflected an interest in superficial cultural patterns of behavior and did not examine underlying causes.
"Teaching Culture in Textbooks for Spanish for Business Published in Spain,"
Global Business Languages:
Vol. 19, Article 4.
Available at: http://docs.lib.purdue.edu/gbl/vol19/iss1/4