This article presents a research project of utilization-focused evaluation of the Business Chinese Program at the University of Hawai‘i for the purposes of ensuring the program’s quality, demonstrating the program’s values to its stakeholders, and providing the reflections associated with it. This article begins with a review of the program, and then details the evaluation processes, featuring four major phases: planning, data-collecting, analysis, and reporting. The discussion of the results of this evaluation is intended to provide a feasible model of business language program evaluation with tangible evidence of both the merits of the program and its accountability to its funders.
"Attaining Sustainable Growth of a Business Chinese Program Through Utilization-Focused Evaluation,"
Global Business Languages:
Vol. 18, Article 11.
Available at: http://docs.lib.purdue.edu/gbl/vol18/iss1/11