It is widely recognized that authentic materials such as advertisements are beneficial to language learners. In addition to stimulating students’ interest and motivation, advertising in the target language exposes students to different styles of expression and offers a window into another culture. This article proposes a more comprehensive approach to integrating commercial advertisements into the foreign language classroom through content-based learning. In an effort to develop its international business curriculum, California State University, San Bernardino has added Introduction to French Advertising to its already strong business course options in French. This article describes the course in detail, including topics of discussion, collaborative activities for the classroom, and the use of interactive Web technologies to build critical reflection skills needed for lifelong learning.
"Using Advertising to Explore French Language and Culture in the Classroom,"
Global Business Languages:
Vol. 17, Article 13.
Available at: http://docs.lib.purdue.edu/gbl/vol17/iss1/13