Global Business Languages

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Business Languages and the Use of English in Multilingual Switzerland
Margrit Zinggeler

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Business Negotiations between the Americans and the Japanese
Yumi Adachi

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Facilitators and Obstacles of Intercultural Business Communication for American Companies in China: Lessons Learned from the UPS Case
Hongmei Gao and Penelope Prime

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The New "Export-Culture" in Latin America
Germán Torres

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Intercultural Management Cases for the Business Language Class
Christine Uber Grosse

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Culture and German Advertising
Michael Hager

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Native Proverbs as Condensed Culture and Keys to Mentality: An Approach toward Understanding One's Korean Counterparts
Sawyer B. Bank

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Promoting Cultural Awareness in an International Business Program through Foreign Language Communication
Mary Vigier and Nancy Smoller Le Floch

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The Business Letter in Spanish: A Cultural Perspective
Rubén Candia

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Using Advertising to Explore French Language and Culture in the Classroom
Elizabeth Martin