An atmospheric scale for the evaluation of hotel lobbies
The physical design of a hotel influences the quality inferences and perceptions made by guests. One of the first things necessary for further research in this field is the development of an accurate measurement of the physical environment from the perspective of the guest. As part of this research, a series of scales were developed to evaluate the different atmospheric elements of a hotel lobby. Instead of developing one overall atmospheric scale, a series of individual scales were developed to evaluate specific atmospheric elements. This allowed for better identification of the strengths and weaknesses of a hotel lobby design. A unique research approach was also used, which allowed for hotel lobbies to be evaluated based on photographs, architectural drawings, or computer simulations. A score can also be computed from the scale, so that comparisons can easily be made between different hotel lobby designs. The linear regression analysis performed on the atmospheric element scores indicated that the atmospheric elements of lighting, textures/patterns, furnishings, and the appropriateness of the environment were significant in the overall impression of the hotel lobby. ^
Major Professor: Thomas E. Pearson, Purdue University.
Business Administration, Marketing