How effective is group feedback in encouraging occupants of an office building to reduce energy consumption?

Ushik D Shah, Purdue University

Abstract

Lighting contributes to a high percentage of the total energy use in office buildings. The lack of financial incentive often dissuades office workers from trying to save electricity at their work place. This thesis aims at reducing the total power consumed by an office building by using persuasive technologies on the occupants to promote environmentally conscious and energy saving behavior. A three week field study was conducted by providing occupants of an office building feedback about their energy consumption along with messages to encourage them to save energy. Feedback was provided via television screens and flyers placed strategically at the study location, the fourth floor of the Knoy Hall of Technology, Purdue University, West Lafayette campus. The results obtained from the analysis of data showed no change in energy consumption post intervention. Group feedback thus proved to be ineffective in encouraging occupants of this office building to reduce their energy consumption. This thesis presents the findings of the study and discusses recommendations and future scope for similar studies.

Degree

M.Sc.B.C.M.

Advisors

Shaurette, Purdue University.

Subject Area

Behavioral psychology|Sustainability|Energy

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