How to enhance the penetration of US construction firms into Mexico
Abstract
This thesis identifies conditions that are important for US construction companies trying to penetrate the Mexican market. The statements were identified using an anonymous survey, where participants rated different statements that emerged from the literature review as main concerns. The participants, who were decision makers, were divided into three categories: US companies interested in entering, not interested in doing so, and are already in the Mexican market. The statistical method used to determine the main statements was Chi Square. The results that were statistical significant towards the improvement of the penetration of US construction firms into Mexico were having US clients going into the Mexican market and the benefit of having a bilingual employee (English-Spanish) in their companies. In addition to the statistical analysis, the thesis identifies the characteristics of the participants' companies and the participants' profiles. Finally, the input from those companies that are already in the Mexican market are discussed and analyzed. This thesis is a general overview of the Mexican construction market for US construction companies wish to be or are already are in the Mexican market and provides suggestions on how to improve the current situation.
Degree
M.S.
Advisors
Rapp, Purdue University.
Subject Area
Business administration|International Relations
Off-Campus Purdue Users:
To access this dissertation, please log in to our
proxy server.