Perceived attractiveness of overseas youth summer camp: Perspectives of Chinese parents
Abstract
The aim of this study was to measure the benefits and advantages perceived by Chinese parents of overseas summer camps by developing a framework in regard to several specific aspects of the camp and finding out how these attributes affected the overall perceptions of these camps to Chinese parents. Comparing the holistic development sought by local market of overseas summer camps, the analysis highlights the educational advantages of the overseas summer camps for Chinese market, particularly for the benefits of learning a foreign language, having children ready for future overseas study and getting complement to Chinese-style education. Results also suggest that educational resource of summer camp destination was identified as the most significant pull factor attracting Chinese parents. Specifically, advanced education system and selective well-known universities of the country or region where camp located are seen as highly appealing components of summer camp products from parents' perspectives.
Degree
M.S.
Advisors
Lehto, Purdue University.
Subject Area
Recreation
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