A comparative study of user preferences of a personalized academic website

Dipti Desai, Purdue University

Abstract

There has been a growing concern over the enrollment by American students into Science, Technology, Engineering and Mathematic (STEM) fields of study. Following globalization there is a direct competition for jobs in the United States with lower-wage workers around the globe and the US, thereby, is on the verge of losing its global technological competitiveness (Committee on Prospering in the Global Economy of the 21st Century: An Agenda for American Science and Technology, National Academy of Sciences, National Academy of Engineering, Institute of Medicine, 2007). Governmental as well as non-profit organizations are constantly searching for ideas, programs and initiatives that encourage more US citizens to consider STEM careers. One of the most common recommendations out of these councils and existing programs is to involve such groups whose numbers in STEM do not match well with their numbers as a proportion of the overall population of the nation. Underrepresented groups need more attention, personalization, motivation and encouragement by institutions and industries for the government to practically achieve their targeted numbers in STEM (Business-Higher Education Forum, 2010). In the Internet age, with resources highlighting the importance of Internet personalization and website usability principles to web users, this study focuses on redesigning the Computer and Information Technology (CIT) department website to provide prospective students with a more personalized experience, and learn their perceptions of the website, its contents and usability.^

Degree

M.S.

Advisors

Alka Harriger, Purdue University.

Subject Area

Information Technology|Web Studies|Education, Technology of

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